Engagement

I have experience engaging online audiences for: 
  • Journalism (TV and Online/print media)
  • Communications (university campaigns and general content)
I engage online audiences via: 
  • Storytelling
  • Graphics 
  • Videos
  • Trends
  • Shareable stories
Table of Contents
  • The Arizona Daily Star
  • KOLD/Tucson News Now
  • The College of Medicine – Tucson


My Achievements

The Arizona Daily Star

2018 El Tour de Tucson coverage (Nov. 15-17)

Description: The El Tour de Tucson is the largest bicycling event in Arizona. The Arizona Daily Star provides extensive coverage of the El Tour Bicycle, Health & Fitness Expo and the actual live racing event, El Tour de Tucson.

My role in the coverage included: 
  • Video interviewing people from El Tour Expo. (This included Olympian Nelson Vails.) 
  • Tweeting the video interviews from El Tour Expo
  • Producing a short video about the unique things sold at the Expo, which was put together in a few hours and posted before the Expo ended at 9 pm Nov. 16
  • Shooting video of the start of the 100-mile race at El Tour de Tucson Nov. 17
  • Video interviewing supporters at El Tour de Tucson and tweeting them
  • Filming finish line videos and tweeting the results. 
  • Video interviewing the first-place winner and the first-place woman and tweeting the footage
Overall coverage: 

I tweeted 11 videos/video interviews over two of three days. The Star’s staff tweeted my video about the unique things sold at El Tour expo on Twitter, YouTube and the Star’s website. My contributions were included as embedded tweets as part of the official race-day team coverage.

Views: 
  • My seven race-day tweets had received nearly 5,000 views by the end by 5 p.m. on Nov. 17
  • My four El Tour Expo tweets received nearly 2,000 views by 5 p.m. on Nov. 17
El Tour Coverage 





KOLD/Tucson News Now

My article on a junior track star (shared to Facebook):

  • Earned 12,596 reach, 1,277 clicks, 60 shares, 521 likes, 25 comments in 4 hours
  • Earned 25,392 reach, 2,637 clicks, 133 shares, 925 likes, 42 comments in 24 hours

 Drove traffic to the website, making it the No. 2 most popular story on July 14, 2018.





















My Video: Earned 7,500 reach, 2,300 views, 16 shares and 58 likes in 6 hours


 My Video: Created post-event recap for those who weren't there



Capitalized on a trending topic: Social media commentary about monsoon 2018





















College of Medicine – Tucson


2018 White Coat campaign (May through July)

 Description: This campaign asked donors to sponsor the white coats of medical students in time for the 2018 White Coat ceremony. Click here to learn more.

 My role in promoting the campaign included:
  • Pitching ideas for social media engagement and stories
  • Creating SnapChat filters and co-purchasing them on behalf of the college
  • Creating a highly engaging video and graphics to raise awareness 
  • Helping boost social media followers on three platforms
  • Producing engaging social media posts 
  • Communicating with students & doctors and gathering info for content
  • Covering events, interviewing people and taking photos
  • Writing and co-writing press releases 
Facebook Live: My contributions to raising awareness of the campaign helped the live stream receive more than triple the reach of a previous streamed event, the 2018 Convocation.

Note: None of my posts were boosted. The reach and overall engagement was organic.


Select Campaign Work & Results

 My White Coat Video: 
  • Created to spotlight outstanding students entering medical school
  • Received the most views in 24 hours in the college's #whitecoat2018 campaign 
  • Earned more views than any other video in the campaign (aside from the Facebook Live)
  • Earned Top Tweet in July with nearly 12,000 impressions
  • It had the No. 4 Instagram impressions out of all posts by July 27 


My Graphic: 
  • Generated awareness of the upcoming event by creating this flier
  • The flier was shared heavily in the days leading up the event
  • It was posted twice in June and July, with July numbers topping June 
  • More than 5,600 people reached from July 18 to July 27 on Facebook
  • It had the No. 1 Instagram impressions out of all posts by July 27
  • It became the No. 2 most engaging Facebook post after the live stream by July 27


My Graphic and Photography:


My Post-White Coat Ceremony Video:
  • Created to promote the event's Facebook album
  • Produced to help students relive memorable moments and inside jokes




 Other Graphics and Social Content

My Video:
  • Produced a short on a student-run clinic that helps underserved people
  • Earned nearly 7,000 reach, over 1,600 views, 50 likes, 18 shares as of 8/9/2018



My Graphic:
  • Created 5 profiles like this on outstanding, unique students and alumni
  • Took the previous concept and improved on it with new designs, storytelling, which became the standard after I left this position
  • Produced a top Meet a #MedCat profile, reaching nearly 4,000 in 48 hours
  • Earned more than 120 likes, 20-plus comments and 10 shares



My Graphic: 
  • Earned more than 100 likes, 7 comments and 4 shares


My Graphic and Photography:
  • Covered a presentation in a unique way, using a different format